Marketing Your Business
Kellenberger & Associates, LLC belongs to a number of websites and networks designed for marketing your business. There are a number of people who will attempt to market your business. Before signing any agreement, you should ask what Business Broker organizations they belong to, what training they have had, what marketing outlets they will use, and how they maintain confidentiality. At a minimum, you should expect someone marketing your business to belong to some business broker related professional organization such as the International Business Broker's Association.
We have the advantage of belonging to a number of business broker groups. We are also affiliated with a national Mergers and Acquisitions firm (Gottesman Company) and the dominant local real estate firm (VanEaton and Romero). Depending on the exposure suitable for your business, we can use any or all of these outlets, in addition to targeted direct mailings and personal contacts. We also maintain a buyer database for buyers who have contacted us looking for specific business types and sizes.

Marketing Your Real Estate:
David Kellenberger, CCIM is a licensed Realtor and member of the Acadiana Realtor Association, the Louisiana Realtor's Association, the National Association of Realtors, the Realtor's Commercial Alliance, and the Certified Commercial Investment Member Institute. He is fully qualified to handle any real estate transaction. Many business buyers are also interested in commercial real estate investment opportunities, and many businesses have real estate associated with the business.
Some business opportunities are primarily real estate related: such as Convenience Stores, Storage Facilities, Marinas, Hotels, Restaurants, Car Washes, etc. Many business brokers are not trained or licensed in real estate and we strongly suggest this qualification should be something you expect from anyone seeking to market your business if there is real estate involved. We can assist in handling the real estate portion competently and professionally through our affiliation with the leading real estate firm in the area, Van Eaton and Romero. Associated real estate can be handled confidentially until the business sale. Sometimes a buyer will want to buy only the business assets and move the business. Other buyers may prefer to lease the real estate. For the leasing buyer, the seller may remain the real estate owner, or may want us to find an investor to buy the real estate and lease it to the new business owner. Having a licensed real estate professional involved is critical to assist with the leasing and real-estate related matters.
Non-Confidential Businesses, Real Estate, or Business Opportunities may advertise locally or on state-wide and national sites Kellenberger and Associates, LLC has access to such as the following: (Click on these links to open a new window to these outlets to learn more)

Valuations & Appraisals
You may want to consider the value of having a professional independent third party valuation performed for your business. It can make a big difference in a buyer's approach, attitude, and willingness to meet your offering price.
Kellenberger & Associates, LLC uses the services of independent third-party valuation services to perform business valuations. These valuation services have the largest database of closed transactions. Their reports are easy to read and suitable for showing to prospective buyers. The use of professional valuations can produce smoother negotiations and faster sales that other methods. Kellenberger & Associates, LLC is qualified and accepted by several major independent third-party valuation firms to provide local assistance to gather the data needed for valuations. A professional valuation firm will have the benefit of valuing thousands of businesses and comparing sales of other similar businesses.
Alternatively, You and Kellenberger & Associates, LLC could develop an asking price for your business. We have general formulas and access to market information to aid in this task; and you know the business and have a feel for its value.
Non-Business Sale Valuations:
We can also assist you with 3rd party valuations for purposes other than sales such as partnership buy-outs, estate planning, divorce settlements, etc. Contact us for assistance in those areas.
Useful links for selling or buying a business:
The following link to articles, information, or websites that many business buyers and sellers have found helpful in navigating the business transition process. Check back from time to time for new posts!
Sell in 2012! Taxes to increase 50% or more in 2013! Scott Mashuda IBBA NEW!
Top 10 Questions to ask when buying a business: Global BX NEW!
62 Reasons Sellers Use Business Brokers Ted Leverette
Private Equity Groups can help... Greater Lafayette Business Journal
Is Your Business Ready to Sell? Greater Lafayette Business Journal
Investment Property: Buy or Sell? Greater Lafayette Business Journal
So You Want To Buy a Business? Greater Lafayette Business Journal
Buying or Selling a Business in Tough Times Greater Lafayette Business Journal
The Importance of Recasting Financial Statements IBBA Article
Why Use a Broker? IBBA Article
Avoid These Business Sale Myths IBBA Article
Consider More Than Money When Selling IBBA Article
Exit Strategy
Business Valuation-What is your business worth?
Free Online Expert Seminar
Process for Selling your Business for Maximum Profit
Competitive Points to be Aware of